Digital Services & Goods Purchasing Trends

Pew Internet, a division of Pew Research, asked 1300 smartphone owners across the country whether or not they had purchased any of 16 different types of digital content.

Here is the breakdown of what they paid for, with 75 percent saying they have bought multiple items:
33% internet access
33% software
21% apps for cellphones
19% digital games
18% newspapers, mags or journals
16% videos, moveis or TV shows
15% ringtones
12% digital photos
11% members-only premium content
10% ebooks
7%  podcasts
5% tools or materials to use in video or computer games
5% cheats or codes for games
5% have paid to access particular sites such as online dating
2% adult content
6% misc other content

Who Buys
There are not a lot of surprises here. Men and women behaved similarly in buying -- with the exception of men outdoing women in purchasing software. The most prolific purchasers are those 30-49, with a college degree -- and in the higher income brackets. The average monthly spend was $47 -- however most spend about $10 a month.