Tuesday, December 9, 2008

In Blogs We Trust (Maybe)

People don't place a lot of faith in blogs, so says a Forrester report, particularly the corporate kind. It's not really so surprising. In this era of devaluation, corporate America has eroded credibility & integrity. A blog that is a mere infomercial can be seen for what it is. It's a fine line and an art to create a corporate blog that offers valuable (enough) information so that people want to come back to you, while still slanting toward your products.

And not so shockingly too, bloggers had more faith in bloggers than the general public.

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